Sue Rapley

An online store, events, and promotional platform for a Cambridge based contemporary artist.

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The Mission

Sue came to us in 2018, looking to move away from a standardised storefront to a bespoke and high-performing website of her own.

With a homepage design in-hand, we translated that into a full website theme; creating a focal point for her growing social media following, and allowing her to avoid commissions by owning her own store.

We’ve continued to work with Sue and her wonderful team on matters relating to SEO, Digital Marketing, and Planning.


Web development
Events organisation
Ongoing consultation
Strategy & marketing


Custom WordPress theme
WooCommerce store
Customised booking system
Contact forms
Mailchimp integration

“The site is looking so beautiful thanks to the super talented guys at @hayandrice for crafting their technical wizardry! And, to @dangoulddesign for elegantly translating my vision for my new brand identity. My dream website and store is looking amazing.”

Sue Rapley, Sue Rapley Art

Eye-catching ease.

With a homepage design mostly provided, we collaborated with Sue to design and develop the rest of her site, tailored for her, and the long term goals for her business.

The store was built with a mobile-friendly management tool, a simple method to add/remove stock, and as much time-saving automation as possible. We also enabled tools that help us to analyse sales and target profitable opportunities.