Richardson Tree SurgeryBranding, Web Design, Development, & SEO
Ed & Suzie from Richardson Tree Surgery approached us in 2020, as they looked to develop a new and compelling website, away from their previous web developers. In the years since, our collaborations have included a new logo, printed assets, & an extensive SEO service, with the website now consistently performing as one of the highest-ranked tree service sites in the UK.
“Having had a bad experience with a previous web design company, I was absolutely delighted to discover Hay & Rice. Dan & Alex are highly talented, professional, honest and deliver what they promise, promptly and efficiently. Their advice over the past year or so has been invaluable to our business and they offer it in a simple and succinct way, without using jargon.
Their ongoing SEO service has resulted in a significant increase in enquiries and their managed Web Hosting has remained fast and reliable, and our organic ranking has improved exponentially! I’d recommend them to anyone looking to grow and modernise their business”
Ed and Suzie requested that the new logo be timeless and classy, whilst retaining a ‘rustic’ feel. To achieve this, a simple round format was combined with two clear, complimenting typefaces. Colours used in the logo are based on the previous Richardson Tree Surgery insignia, as well as their business vehicles.
With the new logo, typefaces, and colour palette organised, we created a business card and compliment slip for RTS, in an attempt to provide their clients with the tools to call for future business, as well as give RTS valuable google reviews.
On the compliment slip, a QR code was used to provide users direct access to the Richardson Tree Surgery Google reviews area and has brought a marked increase in reviews since — further helping their SEO. All items were printed on recycled paper stock, as this is a key motivation of both Richardson Tree Surgery and Hay & Rice
From the outset, it was made clear that the website should provide a solid foundation for SEO growth, and that further optimisation would be a key part of their online success. The website was developed in a way that maximises technical SEO, with the site structure as a whole providing a great foundation for each service to index well on google.
On top of this, we’ve provided an ongoing SEO service. For this, we provide quarterly reports, covering competitor analysis, keyword performance, and website health, as well as general traffic flows and user behaviour.
Our involvement has resulted in a 333% increase in sessions, and 300% more traffic from google, when comparing the first year of our involvement with the year before.