Branding
Branding requires an overarching attention to detail, in order to craft considered, unique, and forward-looking images for businesses.
Branding Principles
A brand is a holistic experience. So branding, in its simplest form, is the physical and digital representation of a business in the form of visual assets – we achieve this through conscientious logo development, targeted brand building, and the collation of assets.
Relevant & considered
We begin the branding process by researching your business, history, industry, and future direction. We strive to hit the balance between industry relevance and unique business personality.
Cohesive
It’s vital to build trust and recognition by ensuring consistency between all branded assets; both digital and tactile. All branding items are created to form a cohesive brand identity.
Digitally integrated
Ensuring a strong bond between printed and digital assets is vital for modern businesses to achieve their goals. This could take the form of QR integrations, or multi-platform campaigns.
Flexible
Successful branding should remain identifiable in varying situations, settings, and contrasts. Assets are created with this in mind, with differing colourways to suit.
Comprehensively delivered
All completed branded assets and items are provided to the client in varying formats and contracts, as well as with the original design files.
Ownable
Once designs and branding is complete, we hold no ownership over any created items; transferring all assets, IP, and licences to the client, unless requested otherwise.
Branding Services
The exact process of our branding services changes from client to client, with differing targets and industries demanding their own combinations of printed and digital assets. Examples of the most commonly requested items can be found below.